This book’s long journey from rough ideas to printed words on a page began in the late 1990s, when Mark, then a consultant at Booz Allen Hamilton, began working with Harvard Business School’s Professor David Garvin on what they called “learning-based strategic planning.” This formed the foundation of what was further developed at Innosight to become the future-back way of thinking and planning that we explain in these pages.

Many of our Innosight colleagues contributed to the concept and practice of future-back, too many to name all of them here. Together, across many dozens of client engagements, we have shaped future-back thinking into a powerful and repeatable methodology, and everyone at Innosight deserves some share ...

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