Chapter 2
THINKING FROM THE FUTURE BACK
You can’t connect the dots looking forward.You can only connect them looking backwards.
—Steve Jobs
Apple’s digital hub • A clean break from the past and present • The essence of future-back thinking • Thomas Edison’s systemic future-back approach • Aetna and “the theory of the business” • Vision vs. strategy • Know-it-alls and learn-it-alls • Attributes of future-back leaders • The learning loop: explore, envision, and discover • Strategic dialogues
As an example of what future-back thinking makes possible, we want to revisit the well-known story of Apple’s transformation from a niche computer company to the consumer electronics behemoth we know today, driven by its digital hub ...
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