Chapter 3
CREATING AN INSPIRING AND ACTIONABLE VISION
The future cannot be predicted, but futures can be invented.
—Dennis Gabor
Industry inflection points • Jobs to be done of the future • View of the world statements • An impressionist painting, not a photograph • Four archetypal implications for your future • Vision as aspiration and purpose • Strategic narratives
Future-back work begins with a series of structured dialogues in which senior leaders develop a compelling long-term vision or add definition to one that is already conceived but is meeting organizational resistance (as with William Hait’s). That said, future-back should never be thought of as a rote process with checklists and prescribed timelines. The phases ...
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