Chapter 5


The right strategy is never more than 49 percent of the problem.

—Joseph Bower

A new strategy must first be programmed  •  Future-oriented activities and the role of the senior team  •  Minimally viable bureaucracy  •  The master plan  •  Breakthrough innovation teams  •  Incubator designs  •  A discovery-driven approach  •  Implementation—incubating, accelerating, and transitioning  •  There is always more future ahead of us

A few years ago, we worked through our future-back process with the leadership team of a midsized manufacturing company. The future state portfolio we developed together was focused on achieving much greater profitability than its commoditizing core businesses could ...

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