Chapter 8

Humanizing Your Brand with a Blog

In This Chapter

arrow Motivating readers with your blog

arrow Generating clear conversation goals

arrow Utilizing social sharing

arrow Handling commenting on your blog

arrow Finding guest bloggers

arrow Producing an internal blogging program

When you think of a company blog, “lead generation” might not be the first thing that comes to your mind. In fact, most companies think of a blog as a tool for creating brand awareness and showing the company's personality. This is true; however, a blog can be so much more. A blog done right can be a fantastic tool for lead generation. Why? It helps build trust with your readers, improves credibility within your industry, helps you become positioned as a true thought leader, and enables you to collect lead information through subscriber forms.

Here are some cold hard facts to help convince you that your blog can be one of the top ways ...

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