In This Chapter
Motivating readers with your blog
Generating clear conversation goals
Utilizing social sharing
Handling commenting on your blog
Finding guest bloggers
Producing an internal blogging program
When you think of a company blog, “lead generation” might not be the first thing that comes to your mind. In fact, most companies think of a blog as a tool for creating brand awareness and showing the company's personality. This is true; however, a blog can be so much more. A blog done right can be a fantastic tool for lead generation. Why? It helps build trust with your readers, improves credibility within your industry, helps you become positioned as a true thought leader, and enables you to collect lead information through subscriber forms.
Here are some cold hard facts to help convince you that your blog can be one of the top ways ...