Lead Generation on the Web

Table of contents

1. Lead Generation on the Web
   1. Strategy
      1. Setting Strategy
         1. Money
         2. Market
         3. Message
         4. Media
         5. Roundup
   2. Lead Sources
      1. Google Adwords (Good for Short and Medium Term)
      2. Newsletters (Good for Short, Medium, Long, and Extreme Term)
      3. Direct Marketing and Direct Mail (Good for Short and Medium Term)
      4. White Papers, Podcasts, and Special Reports (Good for Short and Medium Term)
      5. Blogs and RSS Feeds (Good for Medium and Long Term)
      6. Webinars and Trade Shows (Good for Medium and Long Term)
      7. Demos and Presentations (Good for Medium and Long Term)
      8. Workshops and Seminars (Good for Medium and Long Term)
      9. Media Buys (Good for Medium and Long Term)
      10. Bylined Articles (Good for Long and Extreme Term)
      11. Press/News Release (Good for Long and Extreme Term)
      12. Networking (Good for Long and Extreme Term)
      13. Media Mentions (Good for Extreme Term)
      14. Promotional Products (Good for Extreme Term)
      15. Roundup
   3. Landing Pages
      1. First Off, What's a Landing Page?
      2. Is a Landing Page the Same Thing As Your Home Page?
      3. What Pieces Make Up A Landing Page?
      4. What Kind of Style or Tone Should I Use?
      5. How Do I Improve a Landing Page?
   4. Response Forms
      1. Typical Form Elements
         1. Defeating Spambots and Mailbots
   5. Backend Processing
   6. Lead Nurturing
   7. Resources
      1. Books and CDs
      2. Web Sites and Blogs
      3. Starter Script
      4. Lead Scoring Class
      5. About the Author
   8. About the Author