book

Lead Generation on the Web

by Thomas Myer

February 2007

Beginner

65 pages

1h 50m

English

O'Reilly Media, Inc.

Read now

Unlock full access

StrategySetting StrategyMoneyMarketMessageMediaRoundup
Google Adwords (Good for Short and Medium Term)Newsletters (Good for Short, Medium, Long, and Extreme Term)Direct Marketing and Direct Mail (Good for Short and Medium Term)White Papers, Podcasts, and Special Reports (Good for Short and Medium Term)Blogs and RSS Feeds (Good for Medium and Long Term)Webinars and Trade Shows (Good for Medium and Long Term)Demos and Presentations (Good for Medium and Long Term)Workshops and Seminars (Good for Medium and Long Term)Media Buys (Good for Medium and Long Term)Bylined Articles (Good for Long and Extreme Term)Press/News Release (Good for Long and Extreme Term)Networking (Good for Long and Extreme Term)Media Mentions (Good for Extreme Term)Promotional Products (Good for Extreme Term)Roundup
First Off, What's a Landing Page?Is a Landing Page the Same Thing As Your Home Page?What Pieces Make Up A Landing Page?What Kind of Style or Tone Should I Use?How Do I Improve a Landing Page?
Typical Form ElementsDefeating Spambots and Mailbots
Books and CDsWeb Sites and BlogsStarter ScriptLead Scoring ClassAbout the Author

Content preview from Lead Generation on the Web

About the Author

Thomas Myer is the founding principal of Triple Dog Dare Media. He is a consultant, author, and web applications developer with expertise in Perl, PHP, Python, and XML. His book, No Nonsense XML Web Development with PHP was published in 2005 by SitePoint.