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Lead Right for Your Company's Type

Book Description

From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad—and fail. They are treating the symptoms while ignoring the true problem.

Success starts with knowing the kind of business you’re really in. Lead Right for Your Company’s Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout:

  • A small arts college destabilized by top-down rules designed for a predictable and dependable company
  • A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices
  • A software giant brought to its knees by prioritizing profits over innovation

Insightful and practical, the book’s proven tools and five-step process will help you diagnose your organization’s ills—and stop them at their source.

Table of Contents

  1. Cover
  2. Half title
  3. Title
  4. Acknowledgments
  5. Contents
  6. Foreword
  7. Introduction: Your Enterprise Is a Living People System
  8. Section I The Four Living Enterprises
    1. 1. The Four Living Enterprises: Determining Your Organization’s Type
    2. 2. The Predictable and Dependable Enterprise: Providing Basic and Dependable Products and Services
    3. 3. The Enrichment Enterprise: Elevating Customer’s Lives
    4. 4. The Best-In-Class Enterprise: Creating and Delivering Distinctive Products and Services
    5. 5. The Customized Enterprise: Delivering a Tailored Solution for Each Unique Customer
    6. 6. The System-Centric Mind-set: Start and Stay with Your Living System
  9. Section II How to Connect your Customer Promise, Culture, and Leadership
    1. 7. Focus: Establishing the Magnetic North for Your Enterprise
    2. 8. Configuration: Properly Connecting Core and Support Work Processes
    3. 9. Integration: Linking the Fifteen Drivers of Culture and the Three Drivers of Leadership to Your Unique Customer Promise
    4. 10. Balance: Keeping Your Strengths from Becoming Weaknesses
    5. 11. Adaptation: Adapting to Environmental and Life Cycle Changes
    6. 12. Conclusion
  10. Appendix Analytics Using the Validated Assessments Available to you and your Enterprise
    1. The Enterprise-Level Assessments
      1. Enterprise Customer Promise Indicator (ECPI)™
      2. Enterprise Culture Indicator (ECI)™
      3. Enterprise Leadership Team Indicator (ELTI)™
    2. The Individual-Level Assessments
      1. Individual Leader Indicator (ILI)™
      2. Individual Contributor Indicator (ICI)™
  11. References
  12. Index
  13. Free Sample from The 10 Laws of Trust by Joel Peterson
  14. About AMACOM
  15. Copyright