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Lead Right for Your Company's Type by William E. Schneider

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3

THE ENRICHMENT ENTERPRISE

Elevating Customers’ Lives

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When I describe the enrichment enterprise to businesspeople, people don’t react the way they do to descriptions of the predictable and dependable, best-in-class, or customized enterprise. I get blank stares or comments like “this kind of enterprise doesn’t apply to business,” or “this is really just about a start-up company,” or “spending time on do-gooder enterprises isn’t my cup of tea,” or “this just applies to the nonprofit world.” Sometimes, people are immediately put off by the mention of this enterprise because they believe it is an opening to a call for “social justice” or a rail against ...

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