CONTENTS
Introduction: Your Enterprise Is a Living People System
1.The Four Living Enterprises: Determining Your Organization’s Type
2.The Predictable and Dependable Enterprise: Providing Basic and Dependable Products and Services
3.The Enrichment Enterprise: Elevating Customer’s Lives
4.The Best-In-Class Enterprise: Creating and Delivering Distinctive Products and Services
5.The Customized Enterprise: Delivering a Tailored Solution for Each Unique Customer
6.The System-Centric Mind-set: Start and Stay with Your Living System
HOW TO CONNECT YOUR CUSTOMER PROMISE, CULTURE, AND LEADERSHIP
7.Focus: Establishing the Magnetic North for Your Enterprise
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