INTRODUCTION

Your Enterprise Is a Living People System

Microsoft dominated its market in 1998. The hugely successful technology enterprise’s software operating systems ran on 86.3 percent of all the personal computers in the United States. Then something happened to bring the giant to its knees: The technology group stopped reporting directly to Bill Gates and began focusing on reporting profits and losses. Instead of developing new and more effective technology for consumers, the company insisted that the technology group only propose ideas that could turn a quick profit. In three short years Microsoft lost more than half its value.

Ron Johnson, successful senior VP of retail operations at Apple, left to take over the helm at J. C. Penney in ...

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