What does it mean to be a “green leader”? The term “green” is becoming ubiquitous, and…well, fashionable. Yet the meaning we choose to ascribe to the word is rather important at this time because frankly, the stakes are too high for “green” to be merely a fashion statement—something in vogue for a short period of time, then tossed away like a plastic bottle. To be at the forefront of the green movement means to be part of something significant…something that will make a difference for generations to come.

Every day we read more bad news about the economy and the environment—dual crises that are inextricably linked. It is obvious that short-term, business-as-usual thinking and behaviors will no longer suffice in resolving these significant problems. ...

Get Lead the Green Evolution now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.