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Lead the Work: Navigating a World Beyond Employment by David Creelman, Ravin Jesuthasan, John W. Boudreau

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Chapter 7The Assignment: How Much to Deconstruct, Disperse, and Detach?

Topcoder and Upwork are impressive platforms, but they are not for everything. When we asked the leaders of these companies what makes their platforms work, they talk about how the assignment given to a worker is structured. An assignment needs to be packaged in a way suitable for the platform and some assignments are more easily packaged than others. Even the leaders of these platforms don't try to do all of their work with free agents. Why does an assignment such as computer coding, logo design and Internet video production work well on these platforms, while an assignment such as leading a team, or project management, may be better done with regular full-time employees? ...

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