CHAPTER 3

The Power of Vitality

Unlike some professional athletic coaches, cutthroat competition never solely defined Phil Jackson’s approach to basketball. Instead, Phil, an 11-time U.S. National Basketball Association (NBA) championship coach, relied on awareness, connection, and presence to transform the ordinary into the extraordinary.1

Phil employed a strategy that emphasized vitality and relationships in contrast to the authoritarian techniques utilized by many coaches. Across 20 seasons as a coach—and 12 as a player for the New York Knicks and New Jersey Nets—Phil collected a record-breaking total of 13 championship rings with the New York Knicks, Chicago Bulls, and Los Angeles Lakers.2

Describing his approach in an interview with the ...

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