Lead With Your Customer, 2nd Edition:Transform Culture and Brand into World-Class Excellence

CHAPTER 5

Why Should Employees Work for You?

In an interview with Gigaom, Pixar’s Brad Bird, creator of The Incredibles and Ratatouille, noted:

In my experience, the thing that has the most significant impact on a movie’s budget—but never shows up in a budget—is morale. If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale. (Hawn 2008)

What’s true for a movie production is also true for just about any organization. Companies need to nurture a healthy culture, bringing people together for a ...