CHAPTER 9

ADVOCATES EXCELLENCE

AN INTRODUCTION TO ADVOCATING EXCELLENCE

Leaders describe a compelling picture of what the future could look like and appeal to others to share in future success. Speaking with clarity and confidence they generate commitment and enthusiasm for a shared vision or cause, and illustrate for others how their ambitions can be realised. They set high standards for people to live up to by painting pictures of what excellence looks like and encouraging others to work towards that picture.

THE FUTURE

31. I describe a captivating picture of what the future could look like. Or put another way: see your way to being a visionary.

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