CHAPTER 1

What’s In It for You?

What can you get from this book? We start with two assumptions about you as a reader. One, you are a leader, a learner, or both. Two, you know that communication is the critical path in leadership. With you in mind, we take it from there.

As former chief communication officers (CCOs), as counselors to corporate executives, and as faculty in university studies in corporate communication leadership and crisis, we are engaged in the current dynamics and the new, transformational significance of C-suite communication.

Drawing on what we have learned, we wrote this book to help you become, or escalate your odds for success as, an expert communicator in today’s business enterprise.

In this book, we zero in on two perspectives—the ...

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