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Leadership Communication
book

Leadership Communication

by E. Bruce Harrison, Judith Mühlberg
September 2014
Intermediate to advanced content levelIntermediate to advanced
300 pages
7h 26m
English
Business Expert Press
Content preview from Leadership Communication

CHAPTER 12

Crisis Communication Strategies and Execution

In this book, we draw on crisis cases as history. The study of well-documented enterprise crisis outcomes is as important to students of business communication as the study of legal cases is to law students. In both areas of study, however, lessons must be adjusted to incongruent current realities. The game-changing context for us, in studying corporate crisis best practices, is the dynamic impact of communication in the hyperactive social media space. Social-media specialist Shel Israel (2009, Preface), author of Naked Conversations and Twitterville, charts the growth of the social media tool, Twitter, as leader of a huge context shift. The character-limiting communication device raised ...

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Publisher Resources

ISBN: 9781606498088