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Leadership Communication
book

Leadership Communication

by E. Bruce Harrison, Judith Mühlberg
September 2014
Intermediate to advanced content levelIntermediate to advanced
300 pages
7h 26m
English
Business Expert Press
Content preview from Leadership Communication

CHAPTER 4

How Communicators Lead in the C-Suite

High-performance companies, those that meet challenges, drive change, and defeat competitors, add value and grow to peak levels of success on the strength of stakeholder confidence. In a five-year study of corporate performance reported in 2013, the international consultant firm Ernst & Young confirmed that successful firms excel in their ability to convince stakeholders—internal and external—to apply their talents and resources to achieving the firms’ strategies.1 The study found that high-performance companies understand that future success is global and value the ability to lead effectively in a global business environment. The studied companies emphasize individual treatment, linking pay with ...

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Publisher Resources

ISBN: 9781606498088