CHAPTER 4

How Communicators Lead in the C-Suite

High-performance companies, those that meet challenges, drive change, and defeat competitors, add value and grow to peak levels of success on the strength of stakeholder confidence. In a five-year study of corporate performance reported in 2013, the international consultant firm Ernst & Young confirmed that successful firms excel in their ability to convince stakeholders—internal and external—to apply their talents and resources to achieving the firms’ strategies.1 The study found that high-performance companies understand that future success is global and value the ability to lead effectively in a global business environment. The studied companies emphasize individual treatment, linking pay with ...

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