Influential communication involves the skillful expression of ideas and motivation. The first obligation for the leader of an enterprise is to influence thinking and behavior that impact the organization’s success. In competitive business environments, this means going public with information with the hope of building credibility and support for the company. Communication from the top is aimed ultimately at achieving victory in competitive business environments.
Two communication factors shape the influence toward that goal. One is language, the words that flow in leadership communication. The other is the result of the leader’s personality when the individual delivering the message becomes the message.