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Leadership Communication by Judith Mühlberg, E. Bruce Harrison

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PART II

The Influential CCO: Skills and Competence

In Part I of our examination of the remarkable sway of communication in achieving enterprise objectives, we began to define the compelling collaboration of the expert communicator with other C-suite leaders. In Part II, we look more closely at the skills required and the influence brought to bear by the Chief Communication Officer (CCO) and his team. Chapter 6 lays a foundational core competence for the effective CCO: strong command of the facility of listening. We recognize this as the starting place for strategic communication influence, and in Chapter 7 show its application for the CCO as a strong factor in corporate culture (as well as in two other primary CCO accountabilities: his management ...

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