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Leadership Communication by Judith Mühlberg, E. Bruce Harrison

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Preface

Communicating to Create Communities

How do you keep producing?

“There’s a four-part mantra: idea, vision, execution, follow-through. I do that over and over and over. I think it’s important to distill things down to the simplest idea with the biggest impact and the most originality.”

—Cynthia Rowley, American fashion designer, as told to Spencer Bailey, New York Times magazine, November 10, 2013

“Effective leaders put words to the formless longings and deeply felt needs of others. They create communities out of words.”1 When leadership analyst Warren Bennis made this observation in 1995, he touched on a basic goal of corporate life: communities of individuals and groups that, because of shared values, hold stakes in the business leaders’ ...

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