Strengths, Weaknesses, Opportunities, and Threats

The SWOT analysis is one of the most effective tools for analyzing pieces of data and information about an organization and its competitive environment (Ferrell and Harline, 2005). The strengths and weaknesses components of each SWOT analysis have to do with the internal attributes of the organization, while the opportunities and threats components have to do with the external attributes of the environment within which the organization competes. The scope of a SWOT analysis must be the same as the scope of the tactical plan of which it is a part. A separate plan must be created for each department that is aligned with the plan of the college in which the department is located, so there must be ...

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