CHAPTER TWOPURPOSE MASTERYLeading on Purpose

Core Purpose is the high performance intersection where our talents and our values come together. It is the value-creating, catalytic moment when our gifts make a difference. When we split off our values from our talents, or vice versa, we compromise purpose … and enduring performance.

About a year ago, Benton came to us for coaching. While he was highly valued by his company for his results and intellect, he was so entrenched in non-listening and aggressive behavior I thought coaching would be hopeless. I honestly didn’t think it would be worthwhile to invest the resources to coach him. At first it was a struggle, but eventually Benton surprised us and genuinely engaged in the process. We helped ...

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