Seeing Your Way: Why Leaders Must Communicate Their Visions

by Talula Cartwright and David Baldwin

A vision has to be shared in order to do what it is meant to do: inspire, clarify, and focus the work of the organization. One part of a leader's job is to create commitment to the organization's vision. To do this, leaders must communicate the vision effectively in ways that will help others understand it, remember it, and share it.

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Leaders in today's organizations face issues of growth, change, customization, globalization, and technology that force them to create new pathways toward success and sustainability. But a newly blazed strategic trail ...

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