Dividends & Interest
Warning: Blog Jam Ahead
Craig Chappelow
I am sick and tired of companies that think they can take their lame products, stick them on the Web, and suddenly earn back the market share they lost to companies that already have a Web presence. One retailer, with a store less than five miles from my house, recently spent big bucks on a direct-mail promotion—a slick, full-color brochure proclaiming that shopping with this company is now easier than ever because we can order online. Unfortunately, this company is right. It will be easier for me to shop online and avoid its erratically stocked displays, long checkout lines, and indifferent store managers. It seems as though this retailer is taking the final step to keep me (and ...
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