Beyond the Bottom: Line Practicing Leadership for Sustainability

by Laura Quinn and Jane Norton

An increasing number of companies are embracing a business philosophy that pays attention not only to financial results but also to environmental and social issues. Such an agenda offers obvious benefits for the world but sizable challenges for leaders–although evidence suggests that their organizations will benefit as well. Here's a primer for leaders on how to approach sustainability.

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When Ray Anderson, CEO of Interface, an Atlanta-based manufacturer of commercial carpet, first read The Ecology of Commerce, by Paul Hawken, its impact was dramatic. ...

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