Although the leaders of all these companies acknowledge that there is still much to be done, they have all made substantial starts. Successful transitions to a sustainability agenda require many basic traditional management tools, such as employee empowerment and the creation of a compelling vision. For the company leaders who wish to adopt sustainability principles, here is some experience-based advice from executives at companies that have already started down this road:
• Make a focused commitment to long-term strategic thinking and action. Sustainability does not occur through happenstance. It must be carefully thought out.
• Ground your approach in basic science. Do your research and think through your approach as you view ...