GETTING STARTED

Although the leaders of all these companies acknowledge that there is still much to be done, they have all made substantial starts. Successful transitions to a sustainability agenda require many basic traditional management tools, such as employee empowerment and the creation of a compelling vision. For the company leaders who wish to adopt sustainability principles, here is some experience-based advice from executives at companies that have already started down this road:

Make a focused commitment to long-term strategic thinking and action. Sustainability does not occur through happenstance. It must be carefully thought out.

Ground your approach in basic science. Do your research and think through your approach as you view ...

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