WHAT THEY WANT

Seeking to find out what organizations and leaders need to do to keep their key people from the two predominant working generations, Generation X and Baby Boomer, CCL conducted a study as part of its Emerging Leaders Research Project (see the sidebar on page 10). The preliminary results offer a valuable tool for organizations that want to do all they can to retain their key talent for the challenging times ahead. The data also might come as a surprise to those who would expect to find significant differences between the factors important to retaining members of the two generations. The seven major retention themes mentioned most often by the survey respondents—compensation, challenge, support, advancement, recognition, values, ...

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