Chapter 4


Whether you find, inherit, build or are handed a business to run, you must shape it. Perhaps the business already has a strong corporate culture, but one not adapted to the times. Possibly the organisation has gone bad and needs to be changed. Or maybe the company you run and the people who work for it need to be reformed and sharpened to take on new challenges.

In any case, a leader needs to shape his or her team. Jack Welch, former chief executive of General Electric, used to say that the most important part of his important job was to hire good people – people who were smarter than him. But leaders also need to inspire their teams to work in the right way, to behave with integrity, and to acquire the skills to shape ...

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