Start with the Why

Leaders Micromanage and Focus on Details

The Golden Circle

It is own-up time. I never used to like to read. I know that may seem strange for a linguistics graduate, former owner of a communications agency, and author of several books, but I promise, in the past, I found it hard to focus on intellectual reading unless I felt I had to. At school or for my college degrees, I begrudgingly picked up the literature on my teachers’ and lecturers’ recommended reading lists, but I painfully struggled, unmotivated through those works and only because faculty had told me what to read. My university lecturers sounded something like this:

“In semester 1 Jones, Edwards, and Carr are compulsory reading, and make sure you have read ...

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