My job is to put the best people on the biggest opportunities and the best allocation of dollars in the right places.
—Jack Welch, quoted in Jack Welch and the GE Way by Robert Slater
One day on her lunch hour, Cheryl Krueger was walking in Manhattan when she saw a line of people wrapped around a street corner. The line ended at David’s Cookies, which was selling lumpy, moist, delicious cookies reminiscent of her grandmother’s.
Krueger had learned from her grandma how to make such cookies, so when she discovered that David’s Cookies was selling franchises, she arranged to meet the owner. In a 20-minute ...