Key 8

Negotiate in Advance with Potential Opposers



Most people hate resistance. Because it is viewed so negatively, people want to get over it. In the words of many articles on the subject, people want to overcome resistance. This view is wrong. Attempts to overcome it usually make it worse.

—Rick Maurer, Beyond the Wall of Resistance

Great leaders know that opposers are simply protecting what has meaning to them or are champions of other opportunities that are competing for the same resources. So they study what the other opportunities offer and they search for ways to either convert the opposers or reduce their negative effects. However, ...

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