Chapter 5

Cross-Cultural Leadership

Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.

—Peter Drucker

As previously suggested, culture has an important effect on communication practices. Culture is defined as the learned set of beliefs, values, rules, norms, symbols, and traditions that are common to a group of people. It is a way of life, customs, and script for a group of people.1 As we explored in Chapter 1, culture is a social construction. That is, it is produced by the communication practices (thought broadly as the use of symbols to make meaning) that become routinized by groups or communities of people.

In the United States, the study of culture began in earnest in the ...

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