Leadership Through A Screen

CHAPTER 2

The Beginning

Ben Jonas stared at his computer and pondered over the problem that just popped up in his inbox. He had recently begun a new job as vice president of international marketing at a large, Southern California software firm. Although he was very excited about the role, he was also nervous about the challenges that accompanied it. A perfect example of these potential issues was the e-mail message he just received. One of his employees named Jana had asked him exactly what her new job responsibilities would be and whom she would report to now. While these questions seemed trivial on the surface, Ben certainly understood her predicament. Most concerning to him was that he really didn’t know the answer.

Ben had worked for years ...