Leadership Through A Screen

CHAPTER 13

An Additional Perspective

Ben, like many managers, strives to find ways to improve himself through reading and personal research. Researchers try to help managers find better approaches to managing in the potential minefield that is virtual leadership. In a study we conducted, a research project was executed in one of the world’s largest consumer goods organizations (Brady 2014). The study aimed to examine the world of virtual working teams within this organization, while specifically examining the impact of factors including the psychological contract and job satisfaction and perceived productivity.

The study involved both qualitative and quantitative research methods, which provided rich insight into the challenges the managers were ...