CHAPTER 1
Prepare Yourself

After eight years in marketing at a leading consumer electronics company, Julia Gould was promoted to lead a major new product development project. Up to that point, her track record had been stellar. Her intelligence, focus, and determination had won her recognition and early promotion to increasingly senior positions. The company had designated her as a high-potential and had positioned her on the fast track to senior leadership.

Julia was assigned to be the launch manager for one of the company’s hottest new products. It was her responsibility to coordinate the work of a cross-functional team drawn from marketing, sales, R&D, and manufacturing. The goal: to seamlessly move the product from R&D to production, ...

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