CHAPTER 11
LOVE BUSINESS
Keep Learning and You’ll Enjoy the Adventure!
The business of business is business, and leadership requires knowing it, understanding it, and loving it. This is true whether you work in the public or private sector, or a nonprofit or for-profit establishment.
While the word “business” generally implies commerce, if a nonprofit or government organization isn’t explicitly selling goods, that doesn’t mean there isn’t business involved. Many nonprofits draw billions in revenue. One government agency my company has worked with gets $24 billion per year in taxpayer funding. So, by “business” I mean how all the levers operate, the interstitial relationships between functions and departments, the markets and customers being ...
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