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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by Eleazar Hernández

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© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_1

1. Start with a Blank Piece of Paper

In the beginning…

Eleazar Hernández

(1)San Antonio, Texas, USA

What is it that takes a person from the beginning of their creative career to reaching the highest levels of creative leadership? Some people just seem to excel at leadership and strategy while others never seem to quite get it. We hear stories of creative directors (CDs) who are brilliant, but have explosive tempers. These are the leaders that fly off the handle when something doesn’t go as planned. There are other creative leaders that seem to be happy doing mediocre work for mediocre clients. They never strive for anything better. They never really seem ...

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