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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by Eleazar Hernández

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© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_2

2. Leading a Creative Team

Why do some creatives make it to the top?

Eleazar Hernández

(1)San Antonio, Texas, USA

Don’t get hung up on the titles presented in this book. Titles vary from agency to agency, studio to studio, or in-house department to in-house department. In some places a creative director will accomplish the same tasks as a senior art director and vice versa. You will find that responsibilities and titles are somewhat interchangeable based on the size of the company you’re working for and the type of work they do.

Regardless of what the company calls them now, a creative lead takes overall responsibility for the function of the creative department. ...

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