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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by Eleazar Hernández

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© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_4

4. Leading a Design Creative Team

Fighting the war against visual corruption

Eleazar Hernández

(1)San Antonio, Texas, USA

Running a design team in a studio is similar to running an advertising agency creative team with several exceptions. For large studios, you will most likely have account executives to act as a buffer between the creatives and clients. At small studios, chances are the creatives deal directly with clients. In both configurations, you will still be leading your team to ideate and produce work that solves communication challenges that your client is experiencing. However, there is a difference. While an ad agency creative team is addressing ...

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