© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_5

5. Brainstorming

Where do all those crazy ideas come from?

Eleazar Hernández

(1)San Antonio, Texas, USA

You’ve got the creative brief that outlines the parameters of the job. You’ve done some preliminary research to help wrap your head around your assignment, and you’ve checked out what other people have done on the subject. Now after all of this information gathering, you’ve got lots of random thoughts and ideas rolling around in your head. Slowly, your brain begins to make connections. You’re out getting your 3:00 p.m. wake-me-up coffee and the shape of the foam on your skinny vanilla latte inspires a visual treatment. You’re eating lunch with coworkers ...

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