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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by Eleazar Hernández

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© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_8

8. The Art of the Pitch

Get ready for the spotlight.

Eleazar Hernández

(1)San Antonio, Texas, USA

Coming up with good ideas is hard enough, but convincing others that they are good is a whole other ballgame. Part of the responsibility of being creative lead is that it is your job to present or “pitch” ideas to both internal team members and clients. I am not advocating that you learn how to sell ideas like one of those slick car wheeler-dealers, but you do need to thoroughly communicate the benefits of your creative solutions to teammates and the clients. You must develop the ability to be at ease when speaking to a group of people so that you can present ...

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