CHAPTER 3
EXPLOITING THE POWER OF CORE OPERATIONS
What lies behind you, and what lies in front of you, pales in comparison to what lies inside of you.
—RALPH WALDO EMERSON
Codelco, the world’s largest copper producer, did not choose customer experience as the focus of its digital transformation. It looked inward, transforming its operational processes to increase both its efficiency and its innovativeness.1 The company, which is owned by the government of Chile, employs nearly eighteen thousand people and produces 10 percent of the world’s copper. In 2012, it produced 1.8 million metric tons of copper, generating $15.9 billion in revenue.2
Mining can be a dirty, dangerous, and labor-intensive process. Coordination is difficult because up-to-date ...
Get Leading Digital now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
