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Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

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PART III

BACK AT THE OFFICE

A Leader’s Playbook for Digital Transformation

You don’t need the vision and leadership qualities of a Steve Jobs or Jeff Bezos to conduct your own digital transformation. As a successful executive, you already possess the basic skills to make your company an insurgent in your own market. As we showed in parts I and II, it takes some new thinking to set the course and committed leadership to drive the transformation. In part III, we have distilled the practices from Digital Masters to present a transformation compass to help you steer the course of this complex journey (figure III.1):

  • Framing the digital challenge: Build awareness of digital opportunities and threats. Know your starting point, and assess your digital ...

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