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Leading Edge Marketing by Veronica A. Williams

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Epilogue

Trade was the impetus for the advancement of languages, transportation routes, currency, and other foundations of modern day civilization. ­Marketing is the foundation of trade. Marketing is much more than sales and promotion. It directs every step of the business cycle from the identification and creation of a product or service that meets a need or want, through the production and delivery to earn a sustainable profit. ­Marketing fuels business. The 5 Ps framework, presented in Chapter 1, has been applied to the business of finance, professional services, government, and other industries. This book presents The 5 Ps framework as it applies conventional marketing theory to the business of technology.

But I do not stop there. After ...

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