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Leading Edge Marketing by Veronica A. Williams

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Foreword

Veronica is one of the smartest people I know. I met her many years ago at a private dinner that RAM Mobile Data hosted for leading ­industry analysts. Veronica was single-handedly jumpstarting the market for wireless data by explaining complex technologies at major events and in trade publications and, more importantly, how they could be used to deliver a strong return for companies across a myriad of industries. She had the attention of top executives, venture capitalists, engineers, ­marketers, and others.

Over the years, I learned the breadth and depth of Veronica’s ­knowledge and abilities. I have often sought her opinion and advice throughout our 25-year friendship. I have used her as a valuable resource regarding improving operations ...

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