23.3. New Types of Strategy, New Ways of Thinking and Doing

To get there, we need new disciplines of strategy. There must first be an intimate connection between strategic thinking and innovation. Strategic planning must coexist with strategic foresight. Innovation then becomes an answer to a set of strategic questions. Strategy is useless without innovation; innovation is directionless without strategy. Second, we must develop robust innovation processes. These are not simply about ideas. Ideas are the easy part! Every organization needs a process for design around ideas, which creates the right kind of prototypes and experiments that in turn engender creative collaboration and iterative experimentation around the idea.

We also need a new sense ...

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