CHAPTER 7

Nixon—Losing Credibility

French poet Joseph Roux wrote: “Solitude vivifies; isolation kills.” In issues management, adequate time should be devoted to reflection but none to self-pity. Do not lament why something is going wrong. Fix it. Issues management demands sustained engagement, and success is never guaranteed. Richard M. Nixon would choose denial, avoidance, and self-isolation during the Watergate crisis, and he paid the highest price.

In 1964, “LBJ won 44 states and 61.1 percent of the popular vote, the highest percentage since the election of 1820.” His popularity was high. He had successfully cultivated his appeal by promising to implement the agenda that John F. Kennedy had left incomplete, and he leveraged this positioning ...

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