THE ART OF INFLUENCING
To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. Influence is the central competence, the ultimate ability of a person to alter or persuade the thoughts, beliefs and actions of an individual or a group.
—EDWARD R. MURROW
Understanding the sources of influence and power within organizations is crucial when leading from your Best Self. Throughout this chapter we will focus on the development of personal power as the most sustainable way for leaders to create meaningful action. We will also explore key communication tools, including the power of metaphor, to ...
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